Say Goodbye to Ugly Smartwatches With This Fashionable Alternative

One of the biggest criticisms of wearable devices is that their bulky screens and geek-centric designs can ruin an otherwise fashionable ensemble. Two women from Atlanta aim to address this problem by launching a fashion-conscious alternative called MEMI.
Marketed as a smart bracelet “made by women for women,” the sleek device looks just like any other silver bracelet, but contains a link to your smartphone. With no screen or the many functions that are often features of wearable tech, the MEMI only alerts you to important phone calls by silently vibrating on your wrist.

See also: Why Are Smartwatches So Ugly?

Using an associated iOS app, wearers can designate the smart bracelet to only send an alert when specific people, such as a spouse or family member, send a call to the Bluetooth-connected smartphone.

The MEMI also features a hidden USB charging dock (see above photo) and an embedded LED that users can press to confirm the device is working.
With a wealth of wearable devices gradually flooding the market, the genius of the MEMI is its simplicity, as well as its price: It only costs $150.
With a Kickstarter funding goal of $100,000, the team has raised nearly $24,000 so far. It expects to ship the device to early adopters by August 2014.